As a part of expanding and strengthening its retail footprint in India, the Indian arm of Asus opened three new exclusive stores in Bengaluru. The stores were inaugurated by Eric Ou, Asus India’s new country head, along with Arnold Su, vice president – PC and gaming business at Asus India.
The new exclusive stores are set to host an extensive range of electronics and computer hardware, including the Asus flagship products, which include VivoBook, ZenBook, Zenbook-Flip, Republic of Gamers (ROG) laptops and accessories. There are a total of 7 Asus exclusive stores and one ROG Store in Bengaluru. Asus has a total 16 exclusive stores in Karnataka.
“We are delighted to announce the expansion of our retail footprint in India. Karnataka being an important market for us, the inauguration of the new brand stores in Bengaluru will play a pivotal step towards empowering consumers across different regions of the country with a unique experience of our latest innovation. With a strategic retail expansion approach, we will continue to create more interaction and new touchpoints for our users,” said Su.
The stores will feature innovative demo zones to offer consumers a premium experience and service. They will create an interactive journey for the consumers by providing them with a first-hand feel of some of the most advanced brand’s latest gaming and lifestyle products, ranging across PCs, desktops, and a wide range of accessories.
Asus ROG Ally launch
Asus recently launched its first-ever handheld gaming PC, the ROG Ally. It comes with AMD’s new Ryzen Z1 series processors, features a 120Hz 7-inch 1080P display, and Windows 11.
The display can go as bright as up to 500 nits and is protected by Gorilla Glass Victus. The handheld gaming PC comes in two different chipset versions – the AMD Ryzen Z1 and the Ryzen Z1 Extreme. Both models of the ROG Ally come with 16GB of LPDDR5 dual-channel memory and 256GB or 512GB PCIe 4.0 M.2 SSD.
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