4CR: A premier brand in the refinishing market

Sep 19, 2023

4CR products display during a recent autoexpo exhibition in Kenya. Image courtesy 4CR

4CR is a distinguished name in the automotive industry, serving as a strong system supplier for car refinish products. With a deep commitment to innovation, quality, and customer satisfaction, 4CR has established itself as a reliable partner for businesses involved in vehicle refinishing. Their comprehensive product range and unwavering dedication to excellence have positioned them as a preferred choice in the market.

Africa Automotive News conducted an exclusive interview with Marc Drews, Key Account – Marketing Manager at 4CR and he reveals their unwavering commitment to manufacturing quality product solutions and their dedication to continuous improvement.

Africa Automotive July-August digital issue 2023

AA: What are your major product solutions?

MD: At 4CR, we offer a complete suite of product solutions tailored to every step of the car refinish process. Our portfolio includes advanced sanding solutions, specialized putties, fillers and clearcoats, efficient application tools, and comprehensive support materials. From abrasives to polishing products and everything in between, we provide the tools necessary to achieve exceptional finishes while maximizing efficiency.

AA: Recently, you participated in an auto exhibition in Kenya, was it your first exhibition in Africa? How was your experience in the Kenyan market?

MD: Yes, our recent participation at the AutoExpo in Kenya marked our entry into the African market. The experience was incredibly positive, allowing us to engage with industry professionals, understand market dynamics, and showcase our product excellence. The response from the Kenyan market was enthusiastic, which reaffirmed our belief in the potential of the African automotive refinish market.

AA: How would you describe Africa’s refinishing market potential?

MD: Africa’s refinishing market holds immense potential. The continent’s growing automotive industry, coupled with an increasing demand for high-quality vehicle finishes, presents numerous opportunities. As economic and infrastructural developments continue, the need for efficient, cost-effective, and durable refinishing solutions becomes more pronounced.

AA: When working on a vehicle refinishing task, what is the most important thing to remember?

MD: In vehicle refinishing, attention to detail is paramount. Each step, from surface preparation to the final clearcoat, must be executed meticulously. A thorough understanding of the specific requirements of each vehicle and the environment in which the refinishing is taking place is essential to achieve a flawless, long-lasting finish.

AA: How do you ensure that you maintain a high quality refinishing products for your customers?

MD: Maintaining high-quality refinishing products is central to our mission. We achieve this through rigorous quality control processes at every stage of production. Our research and development team continuously explores new materials and technologies, ensuring that our products remain at the forefront of innovation and performance.

AA: How do you stay up-to-date with the latest advancements in auto refinishing technology?

MD: We stay up-to-date with the latest advancements in auto refinishing technology through active engagement with industry research, attending global automotive expos, collaborating with research institutions, and maintaining a robust network of partnerships with other leaders in the field.

AA: Are there market challenges that you face? If yes, what is your approach?

MD: Market challenges are opportunities for growth. We approach challenges as chances to innovate and better serve our customers. By actively seeking feedback, adapting to changing market needs, and investing in research and development, we turn challenges into catalysts for progress.

AA: What makes you the best manufacturer in the refinishing market?

MD: What distinguishes 4CR as a premier brand in the refinishing market is our unwavering commitment to quality, our comprehensive range of products, our dedication to continuous improvement, and our personalized customer support. We offer not just products, but holistic solutions that empower our customers to achieve exceptional results.

AA: What training programs do you have in place?

MD: 4CR takes pride in supporting our partners beyond just product supply. We offer comprehensive training programs that cover the correct usage of our products, application techniques, safety protocols, and emerging trends in the automotive refinishing industry. These programs are designed to enhance the skills and knowledge of technicians and contribute to the overall success of our clients.