LightInTheBox Review: Breaking Down the Popular Online Shopping Platform

May 24, 2023

A retail giant, LightInTheBox is a name popular around the world. The shopping platform is headquartered in Beijing, China. However, according to a SimiliarWeb analysis, in March 2023, 30.22% of the traffic on LightInTheBox came from the USA while Germany accounted for 10.05% of its web traffic.

According to LightInTheBox reviews, this one of the top shopping apps is popular for products like clothing, home decor, footwear, bags, and accessories among other products. Users can access its services directly from the website or can install the LightInTheBox app on their Android and iOS devices.

Moving forward, there is a lot more to this LightInTheBox online shopping platform. So, in this LightInTheBox, we will talk about its background and features before we can judge the quality of the platform. Stay with us until the end for our in-depth LightInTheBox analysis.

Background of LightInTheBox

LightInTheBox was founded in 2007 and has a headquarters in Beijing China. Quji (Alan) Guo, Xin (Kevin) Wen, Liang Zhang, Jun Liu, and Chit Jeremy Chau are credited for co-founding the leading marketplace. Initially, until March 2008, the company was known as Light In The Box Limited which transformed into LightInTheBox Holding Co., Ltd. 

In June 2013, the retail platform managed to join the New York Stock Exchange (NYSE) as well. There it became well-known as LITB, the abbreviation used to refer to the name of the company.

Financial analysis of LightIntheBox

At the time of right this LightInTheBox review, the market cap of LightInTheBox Holding Co., Ltd. (LITB) was $164.34 million. In a report by Yahoo! Finance, the financial data also showed a gross profit of $275.08 million for the fiscal year ending on December 30, 2022. In 2021, the gross profit data showed $206.71 million in its financial report.

Market Cap (intraday)$164.34M
(For the Fiscal Year ending on Dec 30, 2022) 
Profit Margin– 11.24%
Operating Margin-2.83%
Revenue Per Share$4.45
Quarterly Revenue Growth (YoY)38.20%
Gross Profit$275.08M
Operating Cash Flow35.83M

Features of LightInTheBox


Apart from a website, the services of LightInTheBox are accessible on Android and iOS mobile apps as well. According to the LightInTheBox app reviews, its features are loved by the majority of users from 200+ countries where its services are accessible. Some features of the LightInTheBox online shopping app are –

1. User-Friendly Interface

light in the box ratings

The best thing about the LightInTheBox online shopping platform is its simple and intuitive user interface. The platform is designed to remain an easy-to-use option for any age group. As the above review of LightInTheBox posted on TrustPilot by a user describes, from selecting the process to making the payment, the user experience of LightInTheBox justifies great LightInTheBox online shopping reviews big time.

2. Personalized selection of products

LightInTheBox app

Whether you want to buy a cool shirt, a skirt, or something for an occasion, LightInTheBox has a great selection of clothes. If you want to change home interiors or just want to add decorative items, this one of the best marketplace apps is a great choice for that too. 

On top of having an extensive selection of products from multiple categories, LightInTheBox online shopping reviews show a great positive influence on them due to their personalized recommendations. The platform uses user behavior data and provides potential customers with a choice of products that they might love to purchase.

3. Multiple Payment Options

reviews on LightInTheBox

You can pay for products on LightInTheBox online shopping app and website with multiple payment options including credit card, debit card, PayPal, etc. The platform supports Visa, Mastercard, American Express, Discover, JCB, Maestro, Diners Club International, and other top payment options. 

In Australia, Canada, and the USA, you can also choose to pay for products in 4 interest-free installments using Afterpay. There are other payment wallets supported by the platform as well depending on your country.

4. Fast Shipping

LightInTheBox has warehouses all around the world which allows the platform to offer fast and safer shipping of products. It also has a global partnership with DHL making it a perfect shopping platform with fast delivery services for over 200+ countries.

5. 24/7 Customer Support

You can contact the customer service of LightInTheBox anytime as it’s available 24/7. There are many FAQs as well to help customers faster. But with your account, you can directly contact the customer service executive by logging into the platform to get your queries answered.

Pros and Cons of LightInTheBox

Just like the review of every AI copywriting tool, we also need to focus on the Copy AI pros and cons. These are:

Available across 200+ countriesDelivery time can be longer in some locations
Supports multiple payment systemsDoes not support Cash-on-delivery for now
24/7 customer serviceYou need to signup or sign in for query resolutions
Includes a range of productsQuality control is an issue on the platform

Wrapping up: Thoughts on the LightInTheBox App


Lastly, it’s time to share our honest opinion of this leading marketplace. In our opinion, our LightInTheBox app analysis helped us in understanding that the platform focuses on offering a convenient and easy-to-use experience which is a big perk of this platform. 

Its ability to personalize recommendations for users works as the cherry on the cake in terms of user experience. Overall, its quality of services justifies all good LightInTheBox marketplace reviews and high ratings that it has managed to secure on multiple review platforms including app stores as well.

If you are a seller, it is also easy to become a part of the LightInTheBox Affiliate Program and list your product to sell it to a global network of customers. Well, that is all we had to say in this LightInTheBox review. Hopefully, it helped. Don’t forget to check out a range of other in-depth app and product reviews we have on our platform to find some amazing software for your devices.

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