2023 Top 10 Richest YouTube Content Creators

PewDiePie’s reign as a leading gaming commentator has built him a fortune that ranks him among YouTube’s elite. Ninja’s expertise in gaming and streaming has not only amassed a huge following but a sizable wealth to match. Markiplier’s engaging horror game narratives and comedic flair have earned him a spot among the top earners on YouTube. Daniel Middleton, known as DanTDM, has turned his gaming channel into a thriving brand, rounding out the list of YouTube’s richest creators.

1. The Beauty Mogul: Jeffree Star

  • Channel: jeffreestar
  • Subscribers: 15.9M
  • Est. Net Worth: $200M
  • Est. 2022 Income: $15-20M*
  • Channel: Like Nastya
  • Subscribers: 104M
  • Est. Net Worth: $106M
  • Est. 2022 Income: $18M

Anastasia, a child star captivating the toddler demographic, has transformed playful videos into a multi-million dollar venture.

3. The Viral Philanthropist: Jimmy Donaldson (MrBeast)

  • Channel: MrBeast
  • Subscribers: 130M
  • Est. Net Worth: $100M**
  • Est. 2022 Income: $54M

Jimmy Donaldson, better known as MrBeast, blends entertainment with altruism, setting him on a potential path to becoming YouTube’s first billionaire.

4. The Toy Reviewer: Ryan Kaji

  • Channel: Ryan’s World
  • Subscribers: 34.2M
  • Est. Net Worth: $100M
  • Est. 2022 Income: $43M

Ryan Kaji’s toy reviews and educational content have not only captured children’s imaginations but also secured his place as one of YouTube’s richest kids.


5. The Adventurous Duo: Vladislav and Nikita Vashketov

  • Channel: Vlad and Niki
  • Subscribers: 92.9M
  • Est. Net Worth: $88M
  • Est. 2022 Income: $43M

Vlad and Niki’s imaginative adventures have turned their channel into one of the most lucrative family-run enterprises on YouTube.


6. The Controversial Maverick: Logan Paul

  • Channel: Logan Paul
  • Subscribers: 23.6M
  • Est. Net Worth: $45M
  • Est. 2022 Income: $18M*

Despite past controversies, Logan Paul has diversified his YouTube fame into boxing and business, solidifying his financial status.

7. The Gaming Icon: Felix Kjellberg (PewDiePie)

  • Channel: PewDiePie
  • Subscribers: 111M
  • Est. Net Worth: $40M
  • Est. 2022 Income: $15-20M*